Relevance to target Groups – Traditional Conflict

 

The whole essence of using some of the basic communication tools like the radio, audiovisual materials and phone system is for effective peace building and to properly engage the people for a change. It is intended to reorient their ways and help to curtail violence within and outside their communities. Three major tools that will be use in promoting peace drive will include the use of phones compactable with Multimedia Services, Short Message Services and Video and audio recording; the use of local media such as interactive radio programmes that will help to involve the people of the communities in discussions and finally, the training of potential Community Public Relation Officers who will act as agents for the dissemination of useful information as well as mediate between the people of the communities and other social organizations like media houses, civil organizations, law enforcement agents and the government will go along way in handling crises, especially through the use of early warming mechanisms.

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